> Main focus advertising \ awareness \ strategy in these three areas, preferably with its own language!!! This is my online ad looking for a professional thesis, you can change to change the subject itself, or to change it within the real significance of micro- I hope for your help! Oh on the brand along with the spread of market economy, consumers began to slowly mature for consumer brand recognition, so the "brand" is increasingly being valued by managers and researchers. "brand strategy", "plan the brand," "brand management", "brand management" and so also will be born, and among the several present in the theory of no doubt, this is the era of knowledge economy, knowledge of the cohesion of the "brand "unprecedented attention and welcome. However, these concepts are extremely rich in content, corresponding to the extension is quite broad, multidisciplinary course of its integration of research performance, but also inevitably breeds and shallow occurrence of the tendency to generalization. in-depth study of the pursuit of brand effect and cause, we disconnect the key to brand building - "spread" to carry out specialized research, so they put forward the "popular brand" new concept, and the content in this article it is proposed background characteristics are discussed. First, the "popular brand" meaning to "spread the brand," meaning, first become familiar with the brand's origin, the British director Paul • Intel brand Stuart Burt wrote: the brand is used to distinguish products of different producers had been a long time. In reality, the English 'brand' (brand) a means' marked with branded surplus. obviously, in many writings, both in the account of the ancient people who branded cattle and livestock to show owner, the pottery is dry on the bottom of fingerprints by children to show that potters in the ax, sickle, branded on the barrel and other things on the mark to indicate that the producer; These are actually the prototype of the brand when the scale of social production gradually expand the use of rapid spread of the brand mark and bring the intangible value of brand protection for the "grade" (tradark) and grades will follow the birth of law, while the birth of the first brands of bill in 1803 in France, and Britain, Germany and U.S. Asian countries, were also in the 19th century developed a grade 70 law. value when thinking about the brand gave birth to grade, and grades in turn promote the development of the brand, but for a hundred years ago, the first presented brand, brand development over Cheng Suoyan give birth to the purpose and significance of the Act override the protection of Junichi functions of the brand to its buyers implicit guarantee of product quality and identity of the purchaser in addition, the Product manufacturers are heard no more important is that the brand can accurately put a manufacturer's product with another manufacturer's product separation zone to "brand" of the feelings and since the evaluator is to consumers, and brand owners and operators is the production company; so, will establish an organic link between the two the "spread" a brand of natural crystal business card or a key factor in the strategy. "brands spread" (brand communication) concept along with it into our vision we put forward the "popular brand", is based on the brand of the status quo. Overview of the current brand research, can be found within the real meaning of its two major blocks: First, the static composition of the brand, including brand name, brand design , refer to branded products, the brand's scientific and technological content, brand culture, brand value, etc.; Second, the dynamics of brand management, including brand positioning, brand strategy, decision making, brand management, brand marketing, brand extension, brand protection etc. Although the promotion of the brand, but has not yet spread to the height to become familiar with the study to examine the status of the brand research and reflection, we regret to find that the current study is only from brand design, management, marketing science, product development, multi-angle cut into the brand of law, familiar brand, one by one scan brand results to learn more scientific perspective, of course, allows us to get familiar with a brand new brand integration, but also inevitably lead to the study within meaningful generalization can not be subject positioning, even in subjects not to be valued by the mainstream, while on the "popular brand" meaning, it should first and foremost an operational practice that through the process of advertising, public relations, news reports , interpersonal exchanges, product or service sales spread means to optimize to improve brand awareness in the minds of the audience approach, reputation, harmony degree; and spread of the pedicle of the foundation of the brand law, to explore ways and means of summary constitutes a popular brand of "learning" within the real significance in the above content on the expression of popular brands, we do not confine the spread of the brand innocent consumers above, but specified as including consumers, "policy audience"; its consider are: the highly developed modern society, within the real significance of many of society, phenomena are symbolic, that brand; "brand" refers to have not only limited to commercial brands, including city brand, regional brand, brand institutions, organizations, brands, private label and other social ego brand if the brand can be as narrow commercial brand, then all kinds of social brand, can be collectively referred to as broad brand brand narrow brand and broad co-existence , is an objective reality. Because there are exceptions to any object of study, and generalization of the object, then the special case of geometric factor increase, which restricted the pursuit of self-discipline and the results of the accumulation. is, we are " brand spread, "the theoretical discussion above focuses on a narrow brand of spread. Second, the" popular brand "made popular science background is 20 years presented the emerging social science, but 20 years of popular science journalism is mainly carried out with close marriage; then spread news of the study will be more for the social and political service, while the 21st century, the history of mankind than any one period are emphasis on peace and development, emphasis on economic development, based on popular school directly for economic development services becomes inevitable, it gave birth to this necessity, "the brand spread." detailed background of its two aspects can be so familiar with: 1 to win the world market is the key brand of spread of the global market integration, which is a small private person I trend can be clearly felt, but this is not necessarily for all competitors in the market are good news, because the world is more competitive on the market is reflected in the strong game, famous duel on top, that is owned by multinational companies and their competition between brands, while itself not only is a multinational brands such as Coca Cola, General Motors, ibm, Procter & Gamble, Disney, Sony, and they also have a brand group, respectively, not to mention the P & G brands have more than 100 , is General Motors also has a "Chevrolet", "Cadillac", "Buick", "Opel" and many other brands; Coca-Cola company not only has a "Coca Cola", but also "Sprite," " Fanta "and other brands. Looking at the international competition in the market, in fact, mainly multinational companies competitive situation between the performance of the brand, such as" Kodak "and" Fuji "," Coca Cola "and" Pepsi "," General "and" Ford "the war between brands, spread across almost every corner of the world market in the Divine, according to Gallup survey done the first time consumer attitudes and lifestyles Divine trend survey indicates that, on brand awareness (recognition known rate), the top 20 brands of goods, 16 foreign brands, domestic brands only four. Coca-Cola, the highest recognition rate of 85% recognition rate of over 20% of the 58 brands, domestic brands 10, accounting for 17.24%, which shows the life of foreign brands into the country market, in fact, is to spread the brand as a strategic leader's. In contrast, the vast majority of the number of our brand in the domestic market is still in the growth stage, in the international market in addition to "Haier", "Gree", "Nike", "Tong Ren Tang" and other brands there are certain effects that can compete with multinational brand almost. Accordingly, the special provision "popular brand" as the object research, it becomes extremely necessary. 2. the media market popular brands to survive must serve 20 years on the whole spread of mass media and advertising period Hing prosperity in the 20th century, although the pattern of most of the world in the number of times Battle of the Cold War situation, the media spread the real significance of the internal political and ideological as heavy, but in the 20th century's second half, especially in the last decade, along with large-scale battle with the end of the Cold War, most of the world number of countries into the economic development period, but also for the survival of one of the media change, namely: the media because of the huge amounts of money into advertising and fame, advertising spread due to the tremendous power of mass media and utility quite good when set up several of China's media industry group, or even modern enterprise transformation into the stock market, we had to come to the market to survive the media has become the main theme of the media's sense of conclusion. the media market to survive, forcing them to be in the "real meaning within the spread," "market audience." , "Advertisers" co-ordination between the three operations; in three ring interaction, "circulated within the real significance" and "market audience," a certain sense, a struggle to persuade advertisers to "service" Advertiser "means . Because the service "advertisers" to become the lifeblood of the media market to survive. If the service "advertisers" to some extent, is to serve the "popular brand", which is for the media business, but actually guiding a business breakthrough. As we mentioned earlier, the "brand" is actually a business, a symbol of national competitiveness, and carried around the brand spread economic development, but also 21 years has become the biggest political; is a breakthrough for advertisers concrete, the value of short break advertising revenue statistics, published, broadcast advertising co-brand the system spread, in fact, not only not news minefield, and is the subject of media required to conduct scientific research. However, the premise is the need to clear, that the media serve the survival needs of the market "brand spread." Third, the "popular brand" features a clear "brand spread" of the proposed content and social background, a sense that firmly established the "popular brand" concept of existence. However, the concept of divergence for the system theory into workable rules and methods, there will be a lot of research to be done. Here, we are first of the "popular brand" to explore and summarize the characteristics: 1. Polymerization of information as a dynamic brand spread, the aggregation of information, brand information from static aggregation of the decision. Surface factors such as brand name, pattern, color, packaging, and its information content is still limited, but the "product characteristics", "benefits and services promised," "brand awareness", "brand reverie" and other deep-level brand factor, but undoubtedly a wealth of information aggregation. And they constitute the brand popular source of information, also decided to spread their own brand of information aggregation. Is, when the world's leading multinational companies in business decision-making, organizational restructuring, product development, marketing, advertising, clouds, some actions in public relations activities, including consumers, including the audience, its psychological structure will naturally be information aggregation, aggregation spread over the corresponding brand. This popular brand enlighten those who, in the detailed operation of the brand spread practice, the choice of information to be dialectical, so that the spread of brand information "together" is the foundation of a pedicle, "poly" is able to vivid. (2) the principle of the audience who are most concerned about the spread of the brand is the policy of the audience, because the "brand" impress "the audience", "audience" will benefit the brand's behavior gave birth to occur - not only drive sales but also led directly to the various types of indirect actions, such as a second opinion leaders will spread the brand, potential consumers will be translated into known consumers. Although to some extent, "consumer" and "audience" is the same, different interpretations and emphasis, but it reflects a different view of the guidance: the spread of object representation of the brand as "consumers", stressed that the consumer consumer products, reflected in the profit on the utilitarian view of marketing; and spread the brand's target expressed as "audience" and stressed that the audience for the brand recognition and acceptance, reflecting the spread of communication and information sharing and equality view. Is, with the "popular brand" can only reasonably correspond to the "audience." If the information is also circulated as a marketing act, then strike in the market with all the businesses to survive, spread those who also need to segment the market, consumers find that their own policy guidelines audience. In fact, already in the market to survive the media has its own policy position, their audience. But for the "popular brand" are concerned, the policy of his audience are looking for both policy consumer, who is concerned about the brand, but also the process through specific pro-active media, "those who seek information." So, only firmly established a clear policy of the audience, spread awareness of audience-based talent to be reflected, audience acceptance needs talent to be met, the corresponding spread of the brand is renowned for effective results. 3 media skills often determine the diversity of the media spread the message itself. Such as television spread the overriding newspapers, radio much of the "message"; and collection media is compatible with all media has spread a message of "message." Spread skills in being a revolutionary change today, the birth of new media and traditional media, new life, then work together to build a diversified spread of the new media landscape. This "popular brand" provides opportunity, but also the use of a wide range of media integration pose a new challenge. Traditional mass popular media such as newspapers, magazines, television, radio, signs, posters, body, light boxes, in modern society, the audience, is still lingering charm; for their choices with a diversity itself. The new birth of television, the media spread the brand diversity and more prominent. Such as enterprises, the website, the collection published, broadcast advertising, advertising plays a function of not only more abundant during the connotation of the brand spread. Brought about by the Internet, the richness of the new television, until now it has not yet completely familiar. So, the brand popular in the old and new media choices, there is a diversity of premise. 4 operation of the systemic spread practice in the eyes of the researchers, "a system is a set of mutually utility unit, which limits the current in a range from the environment through the process for determining response to pressure and leather adjustment for a long time to be effective, policies to gain and maintain status in the popular brand in the system constitute a major brand owner and brand of the audience, both by the specific information, specific media, the spread of a particular way, the corresponding spread effects (such as the consumer audience for branded products, the evaluation of the brand), the corresponding spread of interactive feedback and other information links, and each other into the structure because of the brand is not only a popular pursuit of the best of the recent spread of effect, and pursuit of long-term brand, the brand is the brand owner is always popular with the audience interaction, follow the principle of systematic operation. The basic procedure is: look at the brand popular subject - the audience to understand and study the guidelines - the brand market position - firmly established brand representation - Additional brand culture - to determine the brand of popular information - Choose and combine popular media - the implementation of integrated spread - spread effect measurement and brand valuation - the spread of brand control and adjustment ... .... The program constitutes a popular brand of system engineering, and weeks and back and forth, increasing the vitality of the brand in the systemic circulation and the update to Valorous and longevity. single brand advertising, promotional activities, if not a the main line to string together a unified, even if only a pearl does best and only the spread of behavior of all string together, constitute a bright radiance illuminated brilliance of the necklace, which is the "necklace Law." We provide for diagnostic sometimes find a business, it's advertising, promotions, public relations and other acts is not a uniform permissive, if not a company to do so every time propaganda have become an independent act, there is no continuity , can not interact birth, which in reality is a spread of waste. It is said that the brand or "selling out", or "fried" out, and in fact, no matter what the brand is the occurrence of a situation pregnant , are inseparable from circulating communicate brand formation process, the reality is that the brand among consumers on the spreading process, but also the consumer awareness of the gradual process of a brand, so brand spread, found itself refers to the brand manufacturer value to meet the consumer's advantage, with the proper way to communicate with consumers continuing to promote consumer understanding, recognition, trust and experience, the desire to purchase breeding occurs continuously to maintain the goodwill of the brand in the process can be said, Whether it is a new brand of birth, usual maintenance of the old brand, will depend on the spread of good communication, there is no spread of communication, there is no brand.>